A parade of blonde women that took place over the weekend through the streets of Riga is set to become an annual event after organisers hailed it as a success. "Frankly speaking, I didn't expect such a response from media all over the world," said Marika Gederte of the Latvian Blondes Association. "This is such a great idea to cheer up society during an economic crisis and we expect to turn this project into an international tourism event which will attract people to visit our country," she told the German Press Agency dpa.